As a graphic designer at STROM PRAHA, the official Czech dealer for John Deere agricultural machinery, I’ve spent the past 5 years creating graphic content for social media, website, printed materials, and events. I also handle broadcasting and coordinating live streams across various social platforms.
In this showcase, I will present some of the work I’ve done.
DEERE FEST
An exclusive event for invited customers, showcasing the latest John Deere machinery and preparing them for the 2023 business year. The event features presentations, a show, and refreshments to provide a premium experience.
30 LET S JELENEM
Celebration of 30 years since STROM became the official dealer of John Deere agricultural machinery for the Czech Republic.
ZIMA S PRONAREM
Winter campaign for Pronar and Kramer transportation and handling machines. We created several photobashed images for social media with a 'funny' twist, showing that these machines aren't just perfect for farming, but also for packing presents, decorating Christmas trees, and more.
Modernised logo strom
For 30 successful years, STROM PRAHA has modernized its logo. Our company has been connected with this symbol since the beginning of its existence, and we know that our customers and fans remember it well. Therefore, we simply gave it a fresh, modernised look so it can keep up with new trends while maintaining its essence.
Strom catalogue and magazines
Every year, we create a magazine called STROM, where we talk about news, interesting features,
brand-new technologies and impacting stories.
brand-new technologies and impacting stories.
STROM ŘEŠENÍ is a catalog where we showcase our entire portfolio of agricultural machines.
honza jelen as our mascot
My colleague came to me with the idea of creating this graphic of a deer that he drew several years ago. I immediately liked the idea and started the creative process, which you can see below. I participated mainly as an art director and made the final adjustments. I can assure you, fans love Honza Jelen:).
First sketch
Outline
Color fill
Color correction, highlights, shadows and details
Final Honza Jelen
Version with green badge
Version with black badge
outdoors
Below are a few photos of our outdoor printed materials. STROM organizes many outdoor events for customers, and since we sell premium products, we simply have to look premium. :)
Campaigns, flyers and commercial materials created over the years
